Simply said, but infinity hard to do for most...a willingness and determination must be present for anyone to succeed.
Business that thrive, understand that they must evolve to suite the needs of the clients that they seek. I remember being told once, "dress for the part that you want", It took me several years before the true meaning of that statement sunk in. It is not just an outfit change or talking about what is desired, but it is, in-fact, a whole attitude adjustment and a different way of approaching things that makes any change possible.
Do not settle for the ordinary, reach for the extraordinary.